Patient Engagement in Pharma

Language: English

Published by Springer, Palgrave Macmillan Apr 2024, 2024

3031563395 / 9783031563393

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Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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Softcover

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This item is printed on demand - Print on Demand Titel. Neuware -Terms such as ¿patient engagement¿, ¿centricity¿, and ¿patient first¿ are often loosely used to describe a company vision, a joint objective in establishing an ethos which incorporates the person who matters the most, the patient.Traditionally, a psychologist is known to work in clinical settings, directly with people experiencing psychological difficulties, within a healthcare structure. This is still the premise; however, the foundational knowledge and understanding of human behaviour has driven psychologists into a new, previously unconsidered professional field: the healthcare and pharmaceutical industry. This industry is pivotal in clinical drug development, new discoveries, innovation, and the reach is endless. So, what is a psychologist doing working in this environment This book offers insights on how to build successful patient engagement strategies based on behaviour science and the real-world experience of a psychologist working in the pharmaceutical industry.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 96 pp. Englisch.…

Seller Inventory # 9783031563393

Title
Patient Engagement in Pharma
Author
Sumira Riaz
Publisher
Springer, Palgrave Macmillan Apr 2024
Publication year
2024
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3031563395
ISBN 13
9783031563393
Item weight
160 grams
Dimensions
235x155x6 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

Shipping rates from Germany to U.S.A.

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