Patterns of Entrepreneurship

Launch this year's most important new venture--your entrepreneurial career!

Few things are more exciting and challenging than starting your own business. But before you can go public, you'll need practical skills and real-world experience. That's why Jack Kaplan and new coauthor Anthony Warren take a highly applied approach to entrepreneurship.

In Patterns of Entrepreneurship, Second Edition, the authors involve you in real cases, allowing you to think through various aspects of launching a new business, just as if you were running the company. They present key issues from a practitioner's point of view, and equip you with the skills, tools, and framework you need to succeed.

Now revised, their Second Edition includes four new chapters: Chapter 5, Financing the Closely Held Company; Chapter 6, Equity Financing for High Growth; Chapter 8, Business Models; and Chapter 12, Communicating the Opportunity and Making a Presentation.

Key features
* A Focus on Real Entrepreneurs. Examples and case studies demonstrate the problems and solutions that real entrepreneurs have encountered in their own businesses.
* A Clear Road Map for Success. The book's road-map framework identifies practical tasks that you will accomplish as you work through the four stages of entrepreneurship: starting the venture, financing, implementation, and launching entrepreneurial businesses.
* Opportunities for Practice. Examples and exercises provide you with opportunities to apply skills before actually launching a business.
* Insights from Experienced Entrepreneurs. The authors share the experience and wisdom they gained from launching their own successful ventures.
* Extensive Supplemental Material. Additional cases, audio interviews, demonstrations of financial concepts, sample business plans, and legal documents are all available on the book's website.

Jack M. Kaplan is an adjunct professor of Entrepreneurial Studies at Columbia Business School. He has taught the entrepreneurial courses for Launching New Ventures, The Business Plan, and The Entrepreneurial Manager. During his career, Mr. Kaplan started and managed three successful companies concentrating in smart card technology, health care information systems, and loyalty marketing programs. He is president of Datamark Technologies, Inc., an entrepreneurial business venture engaged in electronic gift card and loyalty marketing programs. Ceridian, a Fortune 500 company, acquired the company in November 2005.

Mr. Kaplan is the author of Getting Started in Entrepreneurship published by John Wiley & Sons in January 2001. His previous book, Smart Cards: The Global Information Passport, and articles have appeared in Technology News and Crain's of New York.

His professional Seminar experience includes conducting courses for Fortune 500 companies. The list includes MIT Enterprise Forum, Aetna Insurance Company, Panasonic Global Sales Group, and Johnson & Johnson in New Product Strategies. He is judge for the Ernst & Young Entrepreneur of the Year Award Program in New York, and has appeared on A& E Biographies, CNN, and CNBC. He is a graduate of the University of Colorado and received his MBA from the City University of New York.

Dr. Anthony C. Warren is the Farrell Professor Entrepreneurship at the Smeal College of Business Penn State University, named "the hottest school for entrepreneurship" by Newsweek magazine, and the  recipient of the NASDAQ Center for Entrepreneurial Excellence Award in 2005. He leads educational programs in entrepreneurship at the undergraduate, graduate, and executive levels. Under grants from the Kauffman Foundation, Dr. Warren created unique courses in entrepreneurship based on problem-based learning, which have been recognized as being at the forefront of teaching methods by several national organizations.  These courses are being introduced into colleges and high schools across the country.

Prior to joining Penn State, Dr. Warren started and grew several companies and is currently a venture partner in Adams Capital Management, a venture capital firm managing over $720 million. He consults regularly with both small and large companies on innovation management. A regular speaker at national conferences, Dr. Warren is often quoted in the press on innovation and entrepreneurship. He has authored several patents and research papers on technical and business issues  and has contributed to many books. He has a B.Sc. and Ph.D. from the University of Birmingham.