Patterns of Entrepreneurship Management
Jack M. Kaplan; Anthony C. Warren
ISBN 10: 1118358538 ISBN 13: 9781118358535
Published by Wiley, 2012
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About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1118358538I3N00
Synopsis:
This fourth edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme throughout the chapters on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today’s complex world.
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Bibliographic Details
Title: Patterns of Entrepreneurship Management
Publisher: Wiley
Publication Date: 2012
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket
Edition: 4th Edition