This third edition prepares entrepreneurs for the rewards and pitfalls of this career choice. It explores a new theme on how to effectively manage a start-up company. Focus on Real Entrepreneurs sections highlight how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges. Management Track sections present key management issues while following the development of a real company. Entrepreneurs will also find real situations and examples on which they can practice the broad range of skills required to start and build a company in today's complex world.

From the Back Cover

"Jack Kaplan is an entrepreneur‘s entrepreneur. His book reflects his in-the-trenches experience and provides practical wisdom for anyone launching a company. Read this and get started right!"––Ray Smilor, Vice President, Kauffman Center for Entrepreneurial Leadership

"Jack is not only a successful entrepreneur, but also a student and teacher of entrepreneurship. Getting Started in Entrepreneurship is a guidebook of experience and wisdom from the inception of an idea to starting a business. This is an important book about the science of entrepreneurship."––Kevin O’ Connor, Chairman, DoubleClick Inc.

"If you want to start a business but have no time for an MBA, all you‘ll need is in this book. It‘s full of up-to-date, easy-to-understand information that will save you time and money. Don‘t put it on your shelf. Put it beside your bed for those sleepless nights that are part of the entrepreneurial journey."––Professor Murray Low, Executive Director, Eugene M. Lang Center for Entrepreneurship at Columbia Business School

"Jack brings a unique perspective to the world of entrepreneurship; his success in his own business has taught him what needs to be done to build a business; his years as a judge for the Ernst & Young Entrepreneur Of The Year� award program have given him a close-up view of how others have succeeded; and his years as a business school professor have taught him how to organize, summarize, and share that knowledge. The road to entrepreneurial success starts here; read this book!"––Ralph A. Subbiondo, Partner, Ernst & Young’s Entrepreneurial Services Group

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