Pay Per Click Search Engine Marketing For Dummies

Kent, Peter

ISBN 10: 0471754943 / ISBN 13: 9780471754947

Published by For Dummies, 2006

About this Item

The book is nice and 100% readable, but the book has visible wear which may include stains, scuffs, scratches, folded edges, sticker glue, torn on front page,highlighting, notes, and worn corners.

Seller Inventory # 4JQO8X000IRW

Bibliographic Details

• Title: Pay Per Click Search Engine Marketing For Dummies
• Publisher: For Dummies
• Publication Date: 2006
• Language: English
• ISBN 10: 0471754943
• ISBN 13: 9780471754947
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

Plan and launch your PPC campaign and keep track of itsprogress

If you want potential customers to form a traffic jam at yourWeb site, Pay Per Click just might do the trick. This book willhelp you decide! It tells you all about Google AdWords and Yahoo!Sponsored Search, targeting your customers, watching out for fraud,assessing the pros and cons of Pay Per Click, and making Pay PerClick work for you.

Discover how to

• Use the right keywords to trigger your ads
• Figure your breakeven point
• Write ads that reach your customers
• Calculate return on investment
• Use geo targeting
• Track your ad results

About the Author

Peter Kent (Denver, CO) is currently an e-commerce consultant who specializes in search-engine optimization, including Pay Per Click technology. He has carried out search engine and pay per click campaigns. He is the former Vice President of Marketing at Indigio, a Web applications developer, where he worked on search engine optimization. He has worked online since 1984; written about the Internet since 1993; and authored many Internet-related books, periodical articles, and columns. His Geek News column ran in two Colorado newspapers. He founded the e-business service provider, BizBlast.com, and is the author of Search Engine Optimization FD. He will promote this book on his site at www.searchenginebulletin.com.