Pay-Per-Click Search Engine Marketing : An Hour a Day [With Access Code]

Joseph Kerschbaum

15 ratings by Goodreads

Language: English

Published by Wiley Aug 2010, 2010

0470488670 / 9780470488676

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - The complete guide to a winning pay-per-click marketing campaignPay-per-click advertising-the 'sponsored results' on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.\* Successful pay-per-click campaigns are a key component of online marketing\* This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants\* Explains core PPC concepts, industry trends, and the mechanics that make a campaign work\* Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models\* Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network\* Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collectedPay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.…

Seller Inventory # 9780470488676

Title
Pay-Per-Click Search Engine Marketing : An Hour a Day [With Access Code]
Author
Joseph Kerschbaum
Publisher
Wiley Aug 2010
Publication year
2010
Condition
Neu
Binding
Kombiprodukt
Language
English
ISBN 10
0470488670
ISBN 13
9780470488676
Edition
2nd Edition
Item weight
805 grams
Dimensions
235x191x23 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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