Every year companies spend close to a quarter trillion dollars on executive incentives. The simple fact is that the money could be spent more wisely. Current incentives link pay and performance only weakly and, much of the time, executives are rewarded as much for bad decisions as they are for good ones. Add previously overlooked flaws in accounting and corporate governance and you have a clarion call for action. This book offers guidance and concrete solutions to companies that need to re-examine their executive compensation policies and practices. The author introduces the salient concept of 뱕alue rules,?and shows how to apply these principles ?incentive philosophy and financial maxims ?to drive the design and use of incentive plans.

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