Title: Pen and Ink Illustration for Graphic and Advertising Design Production: Application of Pen and Ink in Graphic and Advertising Process
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2024
Language: English
ISBN 10: 620747516X
ISBN 13: 9786207475162
Binding: Soft cover
Condition: New

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This book is about reviving the practice of the traditional Pen and Ink illustration in advertising practice. It delves into History, how notable Draftsmen and Women were versatile in the practice of Hand Illustration. The advent and proliferation of the computer and recently the influx of Artificial Intelligence machines into the industry of Graphic Design has weakened the draftsmanship capability of modern artists, therefore this is a clarion call to return to basics because the computer has stolen the original dexterity that was inherent in artists and designers of the past.

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