Synopsis
Want to get better in business? Learn how to draw. There’s no faster, cheaper prototype in the world than a sketch on a sheet of paper. What’s unclear in words is suddenly crystal clear in a sketch, and you—and your team—can tackle problems in entirely new ways. Play around with ideas. Document your process. Think on paper. Visual thinking brings a whole new power to work.Think you can’t draw? Don’t worry! The simplest sketches are the most effective at communication and problem solving, so you can begin drawing in less time than your average coffee break. Pictures and visual communication harken back to the stone age for good reason--they’re natural, they’re quick, and they work. And they’ll work for you.If you’re looking for the next tool to help you solve your hardest (and most interesting) challenges at work, try a paper and pencil. This book teaches you how to use them well--and have a bit of fun along the way.With contributions from Amelie Sarrazin, Aleksandra Micek, Taylor Reese, Dan Brown, Daniel Cook, Kate Rutter, Eva-Lotta Lamm, Matthew Magain, Sunni Brown, Cristina Negrut, Daryl Meier Fahrni, Marc Bourguignon, Laura Klein, David Gray, Melissa Kim, Mike Rohde, Brian Gulassa, Andrew Reid, Rolf Faste, Raph Koster, Stone Librande, Robin Hunicke, Alicia Loring, Erin Malone, Stephen P. Anderson, Giorgia Lupi, Alex Osterwalder, Noelle Stransky, James Young, and Dan Roam.
About the Author
Christina Wodtke trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education. Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She has founded two consulting startups, a product startup, and Boxes and Arrows, an online magazine of design; and she co-founded the Information Architecture Institute. Currently she teaches at California College of the Arts and Stanford Continuing Education. She speaks everywhere from conferences to universities to boardrooms, and opines across the internet, but most often on eleganthack.com. Find out about her work as an author and speaker at cwodtke.com.
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