All of the Pentagram Partners - many internationally famed in their own right - have contributed sections reflecting their own preoccupations and specialisms. The first part of the book examines the different forms that design thinking may take, from storytelling to parody, pun and metaphor. Historical examples and Pentagram projects are featured throughout to provide visual commentary. In part two, "Knowledge and Method", thought-provoking essays by different partners demonstrate the diversity of methodology and opinion that remains Pentagram's hallmark. The book then examines Pentagram's output in everything from product design and architecture to graphics, packaging and art direction, and discusses the importance and implications of the client/designer relationship. The final section of the book outlines Pentagram's structure, personnel and unique working methods. The result is a source book of creative ideas and practical insights for students and professionals alike, documenting one of the most influential design companies in the world today.

Reviews

Working in graphic, architectural, and product design, Pentagram ( Ideas on Design , LJ 6/15/87) is one of the most respected firms in the world. A collection of the work and thought of the Pentagram partners, this lavishly illustrated and--not surprisingly--beautifully designed book helps to explain the unique qualities of organization and creativity that have allowed the firm to prosper since its beginnings more than 20 years ago. The candid and insightful discussion of the business and artistic processes of design is useful for students as well as seasoned professionals. While the tone is occasionally a bit self-satisfied, the final feeling conveyed is that of a ceaselessly open and growing entity, astonished at its success, justifiably proud of its work, and aware of its status as an anomaly. Recommended for all collections with a focus on design.
- Mark Wood house, Elmira Coll. Lib., N.Y.
Copyright 1993 Reed Business Information, Inc.

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