People First Leadership: How the Best Leaders Use Culture and Emotion to Drive Unprecedented Results

The book that redefines leadership for our time―inspired by personal interviews with Jack Welch, Bill Clinton, George Lucas, Madeleine Albright, Pope Francis, and others.

In this insightful book, former director of the World Business Forum, Eduardo Braun, introduces a new vision of leadership: The New CEO―someone who puts people, cultures, and emotions first. Through thousands of hours of conversations with world-class leaders, Braun has identified 5 Key Roles leaders can use to inspire people to strive for greater success, and in turn change the world for good.

With this refreshingly human approach, you’ll find it easy to integrate the 5 traits into your work and your life. The author shares intimate stories and practical life lessons from CEOs like Jack Welch and Tony Hsieh, who trusted their instincts, followed their passions, and shared their visions with others. Leaders at all levels will learn how to make stronger connections that get better results―and create a culture of inspiration and success. 

Eduardo Braun is a former director of the HSM Group (organizers of the World Business Forum), the first global multimedia management company. His unique insights on leadership are gleaned from his personal meetings and interviews with world-renowned luminaries and leaders such as Pope Francis, Bill Clinton, Tony Blair, Madeleine Albright, Collin Powell, Mikhail Gorbachev, and Jack Welch. An in-demand speaker on leadership and management, Braun presides over events around the world. He resides in Buenos Aires.