How People Learn: Designing Education and Training that Works to Improve Performance

Shackleton-Jones, Nick

ISBN 10: 0749484705 / ISBN 13: 9780749484705

Published by Kogan Page, 2019

Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs3455392672

Synopsis:

What if we have been wrong about learning? Learning may have more in common with marketing than we thought.

Looking at marketing and learning's common root, How People Learn shows L&D professionals a new way of thinking about learning by exploring what happens when we learn. It considers applications from AI, marketing and ethics and is informed by psychology and contemporary neuroscience in order to show L&D professionals how to design training with their employees in mind so that training makes a real difference to skills, capabilities, performance and development, rather than being a waste of time, money and resources.

Using the author's '5Di model', How People Learn demonstrates how to define, design and deploy training in a user-centred way so it works both for and with employees. It also includes guidance on what training resources to create when employees are actively searching for learning content. Using this book, L&D practitioners will be able to use pull and push techniques to provide content that people use and experiences that transform their behaviour. From how to use simulations, storytelling and anticipation to the importance of observation and status, this book gives L&D professionals everything they need to build effective training programmes and learning experiences. With a foreword by Dr Roger Schank, the Chairman and CEO of Socratic Arts and Executive Director of Engines for Education, and case studies from companies such as BP and the BBC, this is an urgent read for learning professionals.

About the Authors: Nick Shackleton-Jones is the Director of Learning and Performance Innovation at PA Consulting Group where he helps organizations improve employee performance and engagement through their approach to learning. Prior to this, he was Director of Learning Innovation and Technology at BP and has also held senior roles in L&D at Siemens Communications and the BBC. In 2017, he was awarded the Colin Garder award by the Learning and Performance Institute for services to the learning industry

Roger Schank is the Chairman and CEO of Socratic Arts and the Executive Director and founder of Engines for Education. He is also a fellow of the AAAI, the founder of the Cognitive Science Society and co-founder of the Journal of Cognitive Science.

Schank holds a Ph.D. in Linguistics from the University of Texas and is one of the world's leading artificial intellgience researches with 30 books and over 125 articles published.

Bibliographic Details

Title: How People Learn: Designing Education and ...
Publisher: Kogan Page
Publication Date: 2019
Binding: Soft cover
Condition: Very Good