Peoplework : How to Run a People-First Business in a Digital-First World

Peoplework is a better way to run a business, by putting people first, in a digital-first world. Access to the distribution of products and services has been commoditized. Technology is ubiquitous. This new people revolution, combined with the impact of the recent digital revolution, provides more people than ever before access to other people. This new people grid, much like the electricity grid before it, brings a tremendous opportunity.
The ten Peoplework principles, as defined in this book, are the blueprint for this unprecedented opportunity in time. Much of this is thanks to recent innovation and a highly digital, constantly connected world around us. Apple products, Google searches, Facebook friends, Twitter hashtags and the many other ways we connect have glued us all together. A new online society exists. Peoplework consists of ten business principles that are timeless, and that clearly define how any business can now work better together with people than ever before. Companies who run their organizations using the Peoplework principles will now have a competitive advantage comparable to the companies who were at the forefront of the industrial and digital revolutions. Digital tools and technologies will be the catalysts and enablers of prosperity for Peoplework businesses. The goal is to laser focus on people, your customers and your employees. The ability to retain a customer, and their lifetime value to your business, has never been higher than it is during the people revolution. The sooner you become a Peoplework business, the more you will gain. Companies profiled in the book include: TaskRabbit, Airbnb, Etsy, Starbucks, Evernote, Zappos, Square and Tom's Shoes. People profiled in the book include: Elon Musk, Jack Dorsey, Mark Zuckerberg and Steve Jobs.

Welcome to Peoplework!

Austin Allison (28) is the founder and CEO of dotloop, the fastest-growing technology company in real estate. After studying Real Estate Development at the University of Cincinnati and Corporate Law at The University of Cincinnati College of Law, Austin co-founded dotloop in 2009. He describes what he does as surrounding the company with great people and keeping us aligned around our vision and goals.
What little free time Austin has is spent with his wife Angela and their Yorkshire terrier Paris. He is an avid endurance sport fanatic, which includes: marathons, triathlons, and wake-boarding.
Austin was named to the 2012 Forbes 30 Under 30 class, Inman News Top 100 Most Influential Real Estate Leaders, and was 1 of 10 CEOs featured as Ohio s Most Talented Entrepreneurs by CEOMagazine. Most recently, Austin made the cover of Entrepreneur Magazine and was named Inman News 2012 Innovator of the Year.
Chris Smith (34) is the co founder of Curaytor. Curaytor develops software, systems and support for salespeople. Chris co-hosts a popular weekly web show about marketing and technology called #WaterCooler.
Chris was recently named the most influential person in the real estate industry.
Chris is also the Chief Peopleworker for dotloop, a hassle-free transaction management software focused on Peoplework, not paperwork.
Prior, he served as the chief evangelist for Inman News, co-hosting their popular Real Estate Connect and Agent Reboot live events. He co founded the award winning blog Tech Savvy Agent while working for Move Inc. ($MOVE).
Chris has been paid to keynote at every major real estate conference on the topics of digital marketing, mobile apps, social media, video production and emerging data trends.