Was There a Pepsi Generation Before Pepsi Discovered It? Youth-Based Segmentation in Marketing

Name: Was There a Pepsi Generation Before Pepsi Discovered It? Youth-Based Segmentation in Marketing
Author: Stanley C. Hollander; Richard Germain

Stanley C. Hollander; Richard Germain

Published by NTC Business Books, 1993

Hardcover
Used

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Seller: BookOrders, Russell, IA, U.S.A.BookOrders

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Hardcover

Condition: Used - Fair

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Item description from seller

Ex-library with the usual features. Marking in the text. Pages and binding are tight. Cover is slightly scuffed and worn at corners. 144 pages. Illustrated.

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Bibliographic details

Title: Was There a Pepsi Generation Before Pepsi Discovered It? Youth-Based Segmentation in Marketing
Author: Stanley C. Hollander; Richard Germain
Publisher: NTC Business Books
Publication year: 1993
Condition: Acceptable
Dust jacket: No Jacket
Book Type: Ex-Library
Binding: Hard Cover

BookOrders

Russell, IA, U.S.A.

5-star seller

AbeBooks seller since October 4, 2000

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