Perception and Processing of Address Terms
Language: English
Published by MDPI AG, 2025
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 142.25
Quantity: 2 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - In many languages, speakers have a choice between a formal and an informal form when addressing others. The choice between these forms depends on several factors such as age, gender, education level, religion, social distance, individual preferences, etc. To date, little research has been conducted into how the use of a formal or informal form is processed by those to whom it is addressed. It is generally believed that people who are addressed with a pronoun they perceive as inappropriate in a given context may feel uncomfortable or even offended. Notoriously, informal pronouns prevail on social media, both for individuals and companies, but whether a formal or informal form of address is perceived as positive or negative may depend on the context of use. For example, in personal communication between companies and customers, some customers may prefer to be addressed with their formal rather than their informal pronoun, while at the same time, consumers may value the informal pronoun more than the formal pronoun in product advertisements. This Reprint provides new insights on how the use of a formal or informal form of address may affect the addressee. …
Seller Inventory # 9783725861255
- Title
- Perception and Processing of Address Terms
- Publisher
- MDPI AG
- Publication year
- 2025
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 3725861250
- ISBN 13
- 9783725861255
- Item weight
- 645 grams
- Dimensions
- 250x175x16 mm
In many languages, speakers have a choice between a formal and an informal form when addressing others. The choice between these forms depends on several factors such as age, gender, education level, religion, social distance, individual preferences, etc. To date, little research has been conducted into how the use of a formal or informal form is processed by those to whom it is addressed. It is generally believed that people who are addressed with a pronoun they perceive as inappropriate in a given context may feel uncomfortable or even offended. Notoriously, informal pronouns prevail on social media, both for individuals and companies, but whether a formal or informal form of address is perceived as positive or negative may depend on the context of use. For example, in personal communication between companies and customers, some customers may prefer to be addressed with their formal rather than their informal pronoun, while at the same time, consumers may value the informal pronoun more than the formal pronoun in product advertisements. This Reprint provides new insights on how the use of a formal or informal form of address may affect the addressee.
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 5 to 7 business days | 7 to 10 business days |
|---|---|---|
| First item | US$ 35.03 | US$ 35.03 |
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Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
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Einbeck, Germany 37574
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Garlebsen 48
D-37574 Einbeck
Germany
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last update: 01/06/2022
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