Perceptions And It?s Influence On Brand Selection: A Case Study
Language: English
Published by Scholars' Press, 2018
- Softcover
- New
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- Title
- Perceptions And It?s Influence On Brand Selection: A Case Study
- Author
- Lamba, Vijay
- Publisher
- Scholars' Press
- Publication year
- 2018
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 6202317841
- ISBN 13
- 9786202317849
This handbook emphasizes on how perceptions create an influence on brand selection in consumers’ minds in the tyre industry. The study allows companies to have an alternate view on: Which perceptions about a brand dominate customers' minds? Which factors lead them to these perceptions? It can also be used as a ‘supplemental’ strategy to gain more customer insights especially in new geographic markets.
"Synopsis" may belong to another edition of this title.
Books Puddle
New York, NY, U.S.A.
4-star seller
AbeBooks seller since November 22, 2018
Shipping rates within U.S.A.
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