Synopsis
A PORTION OF THE PROCEEDS WILL BE DONATED TO THE ROTARY FOUNDATION. This practical guide is a handbook for Rotary clubs around the world. It offers ways to improve club retention and ideas for encouraging full and active participation from all club members. The membership of every civic and service organization has shown a dramatic decline in membership since 1980. Across the board, Lions Clubs, Rotary International, Kiwanis Clubs, Jaycees, Shriners and other successful organizations have seen membership decline by as much as 64% in the past 40 years. Recruiting new, younger members continues to fall short of the losses from attrition, as the average membership age exceeds 64 years. These civic organizations play a critical role in the health and welfare of millions of people from virtually every country in the world. They have contributed trillions of dollars to eradicate disease, mitigate famine, reduce poverty, promote human rights and to respond to natural disasters. The fundamental ideas offered in this book are meant to offer a degree of hope to those organizations that are struggling to survive. Just as the torch was passed to the current generation, these organizations must involve and engage those of the next generation on their terms or risk perishing. To not just survive, but to thrive in the 21st Century, clubs must make an honest assessment of their club’s membership, communications and marketing and then take aggressive ACTION to refine goals and grow their membership. This guide includes tips for evaluating your club, members and programs along with ways to invite women and diversity into the local club environment. In additional strategies for enhanced communication, social media and perfect engagement are also highlighted. It is an invaluable resource for anyone wanting to start a new Rotary club in their community or for clubs that are struggling. The authors are available to speak to members or consult with board leaders. Visit their website at www.PerfectEngagementPublishing.com or follow them on social media at www.facebook.com/PerfectEngagementPublishing.
About the Author
DONNA HERNANDEZ is a past president of the Flower Mound Rotary Club and a charter member of the Cross Timbers Rotary Club, where she serves on the Presidents Leadership Council. She founded and published a local weekly direct mail newspaper that quickly grew to a regional media outlet and was purchased by a large national publishing group. Donna is a licensed attorney and holds a M.A. in Strategic Communication & Innovation. She resides in Flower Mound, Texas, with her husband Tommy Hernandez and serves as the administrator for the non-profit Dallas Tigers Baseball Club, Inc. LORI FICKLING is a 25-year Rotarian and a founder and past president of the Cross Timbers Rotary Club in Flower Mound, Texas. She was previously president of the Flower Mound Rotary Club and is currently an Assistant Governor in District 5790. Lori and her husband Mike, along with coauthor Donna Hernandez, owned and operated a bi-weekly community newspaper for six years, where she served as both writer and editor. Lori is the President/CEO of the Lewisville Area Chamber of Commerce and social media specialist. She has a B.B.A. from the University of North Texas and lives in Double Oak, Texas with her husband Mike. MIKE FICKLING is a retired Lewisville, Texas, Firefighter/Paramedic whose passion is writing. He is a charter member of the Cross Timbers Rotary Club and oversees the club’s Rotary Responders program, providing emergency assistance to families who find themselves in immediate and urgent need. Mike owned and operated a community newspaper with his wife, Lori, and friend Donna Hernandez. Mike is a realtor and lives with his wife in Double Oak, Texas. They have three children, a son-in-law, and three grandchildren.
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