The Perfect 10: 10 Leadership Principles to Achieve True Independence, Extreme Wealth, and Huge Success

The Perfect 10 by New York Times bestselling author Dave Liniger is a must-read practical primer for entrepreneurs of all ages.

In The Perfect 10, Dave Liniger, cofounder of RE/MAX, the company that revolutionized real estate for agent sand home buyers everywhere, shares fifty-plus years of business insights to help guide future generations of entrepreneurs as they pursue their professional dreams. Beyond being a real estate magnate, Liniger is a major philanthropist, a serial investor in new ventures, a franchising expert, an educator, a former NASCAR team owner and driver, the proprietor of one of the world’s most successful Arabian horse breeding operations, the owner and operator of Sanctuary, a one-of-a kind private golf club and preserve, and the impetus behind the Liniger Center on Franchising at the Daniels College of Business at the University of Denver. Drawing from his varied and unique life experiences as well as from the wisdom of successful friends, colleagues, authors, historical figures, and long-time inspirations, Liniger’s business magnum opus—a nearly five-hundred-page practical primer and love letter to young and future moguls—was written with the next half-century of innovative entrepreneurship in mind.

Exploring everything from pitching to venture capitalists, developing leadership abilities in an ever-changing social and economic climate, marketing in an age of so many meaningful ways to reach consumers, to making the most of what AI has to offer, Liniger leaves no stone unturned. This book is a must-read for anyone with a penchant for new ideas, fire in their belly, and a deep-seated desire to be a perfect 10 in their respective field. It is especially enlightening for franchisors and franchisees!

DAVE LINIGER is the chairman of RE/MAX, the Denver based global real estate company that he cofounded with his wife, Gail, in 1973. RE/MAX is the leading franchisor of real estate offices throughout the world and has expanded to more than 9,000 offices in over 110 countries, with over 140,000 sales agents. Liniger is highly respected internationally for his vast knowledge of the real estate and franchising industries. Although he retired as the CEO in 2018, he continues to lead the company as chairman of the board.

A serial entrepreneur, Liniger has owned several other successful businesses, including a private mortgage lender, a residential real estate development, an oil drilling and exploration business, a NASCAR race team, motorcycle dealerships, Sanctuary golf course, and the most successful Arabian horse breeding operation in the world. Through his newest company, Area 15 Ventures, Liniger invests in and acquires myriad businesses that are primarily focused on growth through franchising. Liniger is the New York Times bestselling author of My Next Step: An Extraordinary Journey of Healing and Hope, a sought-after keynote speaker, and a true renegade in business.

LAURA MORTON is the coauthor of more than sixty books, including twenty-one New York Times bestsellers, and has worked with Justin Bieber, the Jonas Brothers, John Maxwell, Tom Ferry, Joan Lunden, Al Roker, Melissa Etheridge, Susan Lucci, Glenn Stearns, Bob Parsons, and many others. She lives in Southern California.