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Bibliographic Details

Title: The Perfect Portfolio
Publisher: Watson Guptill Publication / Amp
Publication Date: 1984
Language: English
ISBN 10: 0817454004
ISBN 13: 9780817454005
Binding: Hardcover
Condition: Fine
Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

How does a professional photographer find his or her niche and rise above the competition? By presenting a dynamic portfolio. But how do you clarify your direction--the crucial first step? "Look inward," advises Brackman. Ask yourself not "What will sell?" but "What do I really want to do?" The author, a top consultant in the field, explains precisely how to put together the essential marketing tool; she combines lucid nuts-and-bolts prose with dazzling examples of advertising, corporate and editorial illustration by clients like W. Eugene Smith, Pete Turner and Nancy Brown.

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