Performance-Driven Journal

Performance Driven Journal empowers readers of Performance Driven Thinking to take the concepts and strategies they read and begin implementing them immediately.

Performance Driven Journal is an accompanying “accelerator” program to take readers one step deeper into the lifestyle change, as well as the sales funnel for high-ticket programs like the Performance Driven Academy or Mastermind. Many times, when readers experience an “a-ha” moment while reading a book, they underline or circle a passage or paragraph in it. But if they ever come back to it, by that time, they’ve forgotten why it resonated in the first place.

With a guided tour of the original book, Performance Driven Journal breaks down each concept into practical exercises where readers can write out concrete steps or identify current shortcomings with how they think. As they make use of the journal and the knowledge seeps into their consciousness, the goal is to double the value of reading the book and create raving fans who leave positive reviews and/or invest in the larger coaching / mastermind offering.

David Hancock is the founder of Morgan James Publishing, chairman of Guerrilla Marketing International, and co-author of twelve books, including The Best of Guerrilla Marketing and The Entrepreneurial Author. NASDAQ cites David as one of the world’s most prestigious business leaders, and he is reported to be the future of publishing. As founder of Morgan James Publishing, he was named a finalist in the Best Chairman category in The American Business Awards, hailed as “the business world’s own ‘Oscars’” by the New York Post. David was also selected for Fast Company magazine’s Fast 50 for his leadership, creative thinking, significant accomplishments, and significant impact on the industry over the next ten years.

David also serves as president of the executive board for Habitat For Humanity Peninsula and Greater Williamsburg, and chairman of the board of the National Center for the Prevention of Community Violence.

Bobby Kipper is a bestselling author, speaker and coach, and the co-founder of Performance Driven Thinking. He has spent over thirty years providing leadership development, training and coaching to both the public and private sectors. Bobby believes we were “born to perform,” and his motivational style of speaking and coaching has taken thousands to their best performance to date. In addition, Bobby is the director of the National Center for the Prevention of Community Violence and is passionate about quality of life and human rights issues for all Americans. His programs to prevent and reduce violence have been featured by the White House, Congress and thirty-five states across America.