Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing

Glazer, Robert:

ISBN 10: 1619615827 / ISBN 13: 9781619615823

Published by Lioncrest Publishing, 2017

About this Item

288 S. Gutes Exemplar, geringe Gebrauchsspuren, Cover/SU berieben/bestoßen, innen alles in Ordnung. B260716ah150 ISBN: 9781619615823 Sprache: Englisch Gewicht in Gramm: 414.

Seller Inventory # 764969

Bibliographic Details

• Title: Performance Partnerships: The Checkered Past, Changing Present & Exciting Future of Affiliate Marketing
• Publisher: Lioncrest Publishing
• Publication Date: 2017
• Language: English
• ISBN 10: 1619615827
• ISBN 13: 9781619615823
• Binding: Softcover Hardcover
• Condition: Gut
• Weight: 414 grams
• Seller catalogs:
  • Romane/Erzählungen: Erzählungen, Romane, Essays

About this title

Synopsis

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.Robert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business—and Robert can show you how to tap into that boundless potential.

About the Author

Robert Glazer is the founder of Acceleration Partners, the leading independent performance marketing agency, which has worked with top brands such as adidas, Reebok, Target, Gymboree, Jet.com, Shutterfly, and Warby Parker. He has extensive experience in consumer, retail, and online marketing, has published more than 100 articles about performance marketing, strategy, and culture, and is the recipient of numerous accolades, including the Boston Business Journal 40 under 40 award and the SmartCEO Boston Future 50 award. A sought-after speaker, Robert has presented to global audiences, and has served as an advisor and board member to both nonprofit and high-growth businesses.