Perpetual Wealth: Five Entrepreneurial Truths to Rig the Legal, Tax, and Financial Systems, Increase Revenue, and Expand Your Freedom

The System is Rigged—Time to Make it Work in Your Favor!

The legal, tax, and financial systems weren’t built with you in mind—they were designed to extract as much as possible from you and your businesses. The secret? Re-engineer them to favor you.

In Perpetual Wealth™, Florida Bar Board Certified Wills & Trusts attorney, CPA, and entrepreneur Craig R. Hersch dismantles traditional strategies to reveal how the ultra-wealthy do it—using counterintuitive tactics in entity structuring, trust design, and tax planning. Hersch reveals how to:

• Own nothing, control everything—leverage your estate plan to fuel growth, protect assets, and keep you in command.
• Use tax laws as a weapon, not a weakness—use the IRS’ logic against them to lawfully reduce your tax bill.
• Lawsuits happen—stay untouchable—design an impenetrable legal fortress that keeps your wealth out of reach from creditors, litigants, and divorcing spouses.
• Never be at the bank’s mercy. Create tax-free liquidity for cash flow and to pursue arising opportunities.
• Engineer a plan that outlives you—Design an ironclad estate plan that doesn’t divide and dissipate but instead fortifies your businesses and assets for generations.

The wealthiest people don’t just make money—they build systems that keep them and their families ahead. Perpetual Wealth™ is your blueprint for doing the same. No fluff. No gimmicks. Just the strategies the elite use behind closed doors—now in your hands.

“Live Life as if Everything is Rigged in Your Favor!” - Rumi (13th century Sufi poet)

Craig R. Hersch is a nationally recognized estate planning attorney, author, and practice development expert. He is the Senior Partner at the Sheppard Law Firm and a Florida Bar Board-Certified Wills, Trusts, and Estates Attorney and CPA. He has written numerous books and professional articles designed to educate clients and legal professionals. Beyond his legal practice, Hersch has an entrepreneurial background and is a sought-after speaker and educator. He delivers high-energy, insightful presentations on estate planning, tax, and business succession strategies. He has been married to Patti for over 35 years and has three amazing daughters and two wonderful sons-in-law.