Synopsis
Today, a prosperous technology company can be disrupted and put out of business in a blink of an eye. The development of many different technologies that once took years can be done in months or weeks. There are also few examples where the engineering work is completely contained in one company or one engineering organization. Business strategies have evolved. The analysis of competitive forces in an industry has matured to include the concepts of disruptive innovation and coopetition. In an ecosystem characterized by rapid changes in technology and how it is developed, an engineering R&D organization will quickly become irrelevant if it fails to keep the pace of innovation needed to succeed. This book provides readers with a holistic approach to engineering management. We have seen that successful managers create a strong foundation of a common culture that enables learning, value creation, diversity and inclusion. They create organizations that tightly connect the core engineering functions of strategic planning, research and development and are able to comprehend and direct a broader R&D system that stretches well beyond their own organization's boundary. Doing all of this to extract the greatest value in the least amount of time is what we call holistic engineering management. The content for this book is based on over 105 years of combined experience working in a rapidly changing industry. In most chapters, practical examples and case studies of the concepts provided are given. As noted in the foreword by Pat Gelsinger (CEO, VMWare) and in comments from other technology leaders: Aart de Geus (Chairman and co-CEO, Synopsys, Inc.), Aicha Evans (CEO, Zoox, Inc.), William M Holt, (former Executive VP, GM, Intel, Corp.), and Amir Faintuch (Senior VP, GM, GlobalFoundries, Inc.), this book will be valuable for students of engineering management and current engineering managers.
About the Author
Robert J Aslett is a former Intel VP and the founder of 3e8 Consulting LLC, who has over 30 years of experience in technical and management positions. While at Intel, he led organizations responsible for strategic planning, research, and development of design technologies for microprocessors and other product development. The organizations ranged in size from 40 to over 1,000 engineers and worked closely with suppliers, partners, and customers to deliver a complete set of electronic design automation solutions for a broad range of customers. In 2018, Robert left Intel and founded 3e8 Consulting LLC with the goal to help organizations deliver more value. Through 3e8 Consulting, Robert provides consulting on technical, leadership, and management topics. Robert is also active in helping the non-profit community. During 2018 and 2019 Robert was an Encore Fellow at Friends of the Children of Portland who empower youth who are facing the greatest obstacles through relationships with professional mentors. In 2020, Robert became an Investor Partner with Social Venture Partners of Portland Oregon who are a leader in venture philanthropy and using a business approach to create social impact. Robert received his Bachelor of Science degree in physics and astronomy from the University of Victoria, Canada in 1984. John M Acken received his Bachelor of Science and Master of Science degrees in Electrical Engineering from Oklahoma State University in 1976 and 1978 respectively. He received his Doctor of Philosophy degree in electrical engineering from Stanford University in 1988. He is currently a research professor at Portland State University in Portland Oregon. From 1999 through 2015, he was at Oklahoma State University where he was advisor for several Master of Science theses on testing and information security. He held several jobs throughout the 80s and 90s including at Sandia National Labs in Albuquerque, New Mexico, Intel Corporation in Santa Clara, California, Schlumberger Palo Alto Research, Valid Logic systems, and Crosscheck Technology. He was in the US Army from 1970 through 1973 in the Army Security Agency. He has over 50 publications. His current research interests include digital testing, memristor circuits, information security for cloud and edge computing, and speaker recognition. Siva K Yerramilli is Corporate VP of Strategic Programs in the Silicon Engineering Group at Synopsys. In this role, he is responsible for driving cross-business unit initiatives including Design Technology Co-Optimization (DTCO), which is aimed at achieving better results (performance, power, and area) in the face of ever-increasing complexity by utilizing Synopsys' capabilities from silicon to systems. Siva is also responsible for the photonics IC development business, which is well poised to power the high-speed I/O roadmap. Siva joined Synopsys in 2019. Prior to Synopsys, Siva held several technical and management positions across various aspects of technology enablement and silicon product development at Intel. He has more than 30 years of experience in the technology industry. Siva received his Bachelor's degree in electronics and telecommunications from Jawaharlal Nehru Technological University, India. He also studied computer science at the Indian Statistical Institute in Kolkata, India. Siva received his Master's in computer engineering at Syracuse University and later completed the Executive Management Program at Harvard University.
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