Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region

. Ed(s): Dzever, Sam; Jaussaud, Jacques

ISBN 10: 0333691822 / ISBN 13: 9780333691823

Published by Palgrave Macmillan, 1997

About this Item

This text contains papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. The papers are concerned with the analysis of economic transformation and business strategy in the Asia-Pacific region. Editor(s): Dzever, Sam; Jaussaud, Jacques. Num Pages: 267 pages, biography. BIC Classification: 1F; 1QSP; KCL; KJC; KN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 25. Weight in Grams: 490. . 1997. Hardback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780333691823

Bibliographic Details

• Title: Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region
• Publisher: Palgrave Macmillan
• Publication Date: 1997
• Language: English
• ISBN 10: 0333691822
• ISBN 13: 9780333691823
• Binding: Hardcover
• Condition: New

About this title

Synopsis

The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. These papers are among the most recent empirical works concerned with the analysis of economic transformation and business strategy in the Asia-Pacific region. Various themes are addressed ranging from an assessment of the environment to more specific issues, e.g. business and marketing strategies of firms operating in this region. Countries given particular attention include: China, Japan, South Korea, India, Taiwan and Vietnam. The book represents a comprehensive and up-to-date appraisal of the effects of economic transformation and business strategy of firms operating in one of the world's most dynamic regions.