Title: Perspectives on Economic Integration and Business Strategy in the Asia-Pacific Region
Publisher: Palgrave Macmillan
Publication Date: 1997
Language: English
ISBN 10: 1349256439
ISBN 13: 9781349256433
Binding: Soft cover
Condition: New

About this title

Synopsis

The book contains selected papers presented at two international Euro-Asia research conferences held in Nantes and Poitiers, France, in 1994 and 1995. These papers are among the most recent empirical works concerned with the analysis of economic transformation and business strategy in the Asia-Pacific region. Various themes are addressed ranging from an assessment of the environment to more specific issues, e.g. business and marketing strategies of firms operating in this region. Countries given particular attention include: China, Japan, South Korea, India, Taiwan and Vietnam. The book represents a comprehensive and up-to-date appraisal of the effects of economic transformation and business strategy of firms operating in one of the world's most dynamic regions.

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