Perspectives on Public Relations Research. This item is unavailable.
Language: English
Published by Taylor and Francis, 2003
Series: Book 28 of 107 - Routledge Advances in Management and Business Studies
- Softcover
- New
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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Condition: New
US$ 85.40
Item description from seller
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Seller Inventory # FT-9780415316187
- Title
- Perspectives on Public Relations Research
- Author
- Danny Moss
- Publisher
- Taylor and Francis
- Publication year
- 2003
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 0415316189
- ISBN 13
- 9780415316187
- Item weight
- 456 grams
- Series
- Book 28 of 107: Routledge Advances in Management and Business Studies
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:-
* the contribution of public relations to strategic management in organizations
* the feminization of public relations
* the function of rhetorical study in our understanding of modern corporate dialogue
* international perspectives of public relations.
A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
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