Persuasion is a skill – part psychology – part human relationships – part communication. Can you turn someone around to see things your way? The chances are you will want to persuade someone, some time to your way of thinking.

5 Reasons why you have to buy this book...

5. Teaches strategies to significantly increase your persuasiveness.
4. Provides a deeper understanding of the process of persuasion to enable a change of heart and mind in others.
3. Explores useful theories that have been applied by successful leaders.
2. Shows how to communicate your ideas more effectively, creating greater buy-in and maximising support.
1. This book will significantly improve your chances of success both professionally and personally.

About the Authors

Nick Baldock was an international speaker and sales improvement consultant. He had clients across the globe who he helped to become more efficient at converting sales effort into more profitable sales results.

Bob Hayward has started six businesses from scratch and built five of them to �1M turnover or more. He has a raft of practical knowledge and experience that make him a natural and informative speaker with a complete understanding of the needs of employees and problems facing business owners and managers.

"About this title" may belong to another edition of this title.

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