Persuading on Paper: The Complete Guide to Writing Copy That Pulls in Business

Yudkin, Marcia

ISBN 10: 0452273137 / ISBN 13: 9780452273139

Published by Plume Books, 1996

Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.6. Seller Inventory # G0452273137I3N00

Synopsis:

Stresses the importance of knowing one's audience and what one is selling, and discusses graphic design, formats, editing, proofreading, and solving special copywriting problems

From Booklist: Persuading a prospective customer to buy your product or service is the key to success in any business. The author maintains that although some people have a knack for writing, anyone can learn to write copy that is effective. With a clear focus on the desired customer and the benefits that customer will obtain, she leads the reader through a wide range of marketing steps geared to persuade on paper. This is really a reference guide to effective written communication, covering such topics as understanding your market, choosing the best language to attract your audience, successful advertising, editing, format, graphic design, and printing tips. Yudkin gives sound, commonsense marketing advice to the entrepreneur seeking answers to important questions on producing effective sales material. People may question her contention that anyone can write copy, but it is hard to argue with the points she makes and the ideas she presents from her own experiences and those of other consultants. This is helpful information for any entrepreneur. Mary Whaley

Bibliographic Details

Title: Persuading on Paper: The Complete Guide to ...
Publisher: Plume Books
Publication Date: 1996
Binding: Paperback
Condition: Good
Dust Jacket Condition: No Jacket