Students want to learn how to persuade parents, teachers, and classmates.
Teachers often view a skills approach as too limiting and focus on theories of persuasion.

Persuasion: Integrating Theory, Research, and Practice features an unprecedented fusion of the persuasion skills that students seek, integrated with persuasion theories instructors want to teach - the two approaches that have often been at odds with one another. It illustrates that practice and application serves as a means to understanding theory and, conversely, that theory serves as a means for understanding practice and applications

Ann Bainbridge Frymier's Persuasion: Integrating Theory, Research, and Practice:

explains major theories of persuasion using research to illustrate the development and application of each theory.
features chapters on compliance, propaganda, deception, and ethics as they relate to persuasion.
includes current examples throughout that bring the application of persuasion concepts to life.
is interactive!  Students are given access to an accompanying website with chapter outlines and quizzes.
is easy to adopt!  Instructors are provided course outlines, PowerPoint™ presentations, class activities, polling questions, video clip suggestions, and exam questions that can be integrated with most course management systems.

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