Title: Persuasion: Understanding, practice, and analysis (Addison-Wesley series in speech communication)
Publisher: Addison-Wesley Pub. Co
Publication Date: 1976
Language: English
ISBN 10: 0201070820
ISBN 13: 9780201070828
Binding: Hardcover
Condition: Fair
Dust Jacket Condition: No Jacket

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This classic,research-based persuasion text has been revised and updated to incorporate current perspectives,research,and applications. The role of persuasion in society is explored through a wide variety of persuasive messages,including persuasive campaigns,social conflict,advertising,interpersonal relations,and many others. Both conflict and nonconflict situations are discussed.

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