Persuasive Communication and Drug Abuse Prevention (Routledge Communication Series)

ISBN 10: 0805806938 / ISBN 13: 9780805806939

Published by Lawrence Erlbaum Associates Publishers, 1991

About this Item

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.

Seller Inventory # OTV.0805806938.G

Bibliographic Details

• Title: Persuasive Communication and Drug Abuse Prevention (Routledge Communication Series)
• Publisher: Lawrence Erlbaum Associates Publishers
• Publication Date: 1991
• Language: English
• ISBN 10: 0805806938
• ISBN 13: 9780805806939
• Binding: Hardcover
• Condition: good

About this title

Synopsis

The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary.

Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.

About the Author

Edited by Lewis Donohew, Howard E. Sypher, William J. Bukoski