Persuasive Message Design

Harrington, Nancy Grant; Head, Katharine J.

ISBN 10: 1032588292 / ISBN 13: 9781032588292

Published by Routledge, 2026

About this Item

Seller Inventory # I-9781032588292

Bibliographic Details

• Title: Persuasive Message Design
• Publisher: Routledge
• Publication Date: 2026
• Language: English
• ISBN 10: 1032588292
• ISBN 13: 9781032588292
• Binding: Hardcover
• Condition: New

About this title

Synopsis

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.

Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating message effects and then goes on to present a working list of message design elements and best practice guidelines for message-focused research design and reporting. It offers an intensive examination of literature from fields including health, environmental and political communication, advertising, and marketing to investigate the content, structure, and format of persuasive messages. The authors establish a common vocabulary for message design and testing, conveying the broad applicability of message design principles.

By focusing extensively on specific aspects of message content, structure, and format that can be drawn on to build persuasive messages for a variety of contexts, this book fills a critical gap in the communication science literature. This book is ideal for social science researchers engaged in persuasive message design research, scholars engaged in graduate education and their students, and practitioners who design campaigns and interventions to promote behavior change.

About the Author

Nancy Grant Harrington is a Professor in the Department of Communication at the University of Kentucky, USA. Her recent books include Health Communication (2nd ed., Routledge, 2024) and The Routledge Handbook of Health Communication (3rd ed., Routledge, 2022).

Katharine J. Head is an Associate Professor in the Department of Communication at Indiana University Indianapolis, USA. She has published over 90 academic journal articles and book chapters.