Persuasive Messages; The Process of Influence

Benoit, Pamela & William Benoit

ISBN 10: 1405158204 / ISBN 13: 9781405158206

Published by Wiley-Blackwell, 2008

About this Item

Moderate wear. Predominantly clean with only 14 pages detected with a little highlighting. Clean after page 18. Cover has minor wear. Satisfaction guaranteed with 30-day return policy. Ships from Canada.; 180.3 X 26.9 X 253.5 millimeters; 288 pages; R0 4.4m/4.4m s0.

Seller Inventory # 14325

Bibliographic Details

• Title: Persuasive Messages; The Process of Influence
• Publisher: Wiley-Blackwell
• Publication Date: 2008
• Language: English
• ISBN 10: 1405158204
• ISBN 13: 9781405158206
• Binding: Hardcover
• Condition: Good

About this title

Synopsis

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

• A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
• Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
• Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action
• Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
• Lecturer resources available at www.blackwellpublishing.com/benoit

About the Author

William L. Benoit is Professor of Communication at the University of Missouri-Columbia and editor of the journal Communication Studies. He and his co-author Pamela J. Benoit were jointly awarded the Daniel Rohrer Award for research in argumentation by the American Forensic Association.

Pamela J. Benoit is Vice Provost for Advanced Studies, Dean of the Graduate School, and Professor of Communication at the University of Missouri-Columbia. She has been awarded the William T. Kemper Fellowship for Excellence in Teaching as well as several other recognitions for contributions to research, teaching, and service.