Persuasive Messages: The Process of Influence
Benoit, William; Benoit, Pamela
Language: English
Published by Wiley-Blackwell, 2008
- Softcover
- Used
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- Title
- Persuasive Messages: The Process of Influence
- Author
- Benoit, William; Benoit, Pamela
- Publisher
- Wiley-Blackwell
- Publication year
- 2008
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1405158212
- ISBN 13
- 9781405158213
- A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
- Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages
- Covers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action
- Teaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics
- Lecturer resources available at www.blackwellpublishing.com/benoit
"Synopsis" may belong to another edition of this title.
About the Author
Pamela J. Benoit is Vice Provost for Advanced Studies, Dean of the Graduate School, and Professor of Communication at the University of Missouri-Columbia. She has been awarded the William T. Kemper Fellowship for Excellence in Teaching as well as several other recognitions for contributions to research, teaching, and service.
"About the title" may belong to another edition of this title.
Bay State Book Company
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