Persuasive Technology : Using Computers to Change What We Think and Do

B. J. Fogg

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Language: English

Published by Elsevier Science & Technology, 2002

1558606432 / 9781558606432

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Can computers change what you think and do Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army 'Yes, they can,' says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase 'Captology'(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence And to what end Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

Seller Inventory # 9781558606432

Title
Persuasive Technology : Using Computers to Change What We Think and Do
Author
B. J. Fogg
Publisher
Elsevier Science & Technology
Publication year
2002
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1558606432
ISBN 13
9781558606432
Item weight
649 grams
Dimensions
233x192x22 mm

AHA-BUCH GmbH

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