Persuasive Writing: How To Make Words Work For You (Creative Business Solutions). This item is unavailable.
15 ratings by Goodreads
Language: English
Published by Union Square & Co., 2007
- Softcover
- Used
Unavailable
Softcover
Condition: Used - Very good
US$ 4.00
Item description from seller
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- Title
- Persuasive Writing: How To Make Words Work For You (Creative Business Solutions)
- Author
- Souter, Nick
- Publisher
- Union Square & Co.
- Publication year
- 2007
- Condition
- Very Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1402748361
- ISBN 13
- 9781402748363
- Illustrator
- Billout, Guy
The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.
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