Persuasive Writing: How To Make Words Work For You (Creative Business Solutions)

Souter, Nick

ISBN 10: 1402748361 / ISBN 13: 9781402748363

Published by Union Square & Co., 2007

About this Item

Seller Inventory # 1402748361-2-36611579

Bibliographic Details

• Title: Persuasive Writing: How To Make Words Work For You (Creative Business Solutions)
• Publisher: Union Square & Co.
• Publication Date: 2007
• Language: English
• ISBN 10: 1402748361
• ISBN 13: 9781402748363
• Binding: paperback
• Illustrator: Billout, Guy
• Condition: Very Good
• Weight: 18 ounces

About this title

Synopsis

The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively?  When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.