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Bibliographic Details

Title: Pharma Customer Experience : 20 Secrets to 10X Your CX & Boost Patient Outcomes
Publisher: Lioncrest Publishing
Publication Date: 2021
Language: English
ISBN 10: 1544525591
ISBN 13: 9781544525594
Binding: Soft cover
Condition: Very Good
Weight: 0.63 pounds

About this title

Synopsis

Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers—both patients and healthcare professionals.

In an increasingly competitive environment, it's no longer enough for pharma to develop drugs and technologies that treat, cure, or relieve the symptoms of disease. To be truly customer-centric—building long-term, reliable customer relationships—pharma must learn to treat patients and healthcare professionals the way hotels treat their guests.

Discover how pharma companies can differentiate themselves through exceptional customer experience—helping patients understand available support services, explaining what to expect from clinical trials, making it easy to onboard onto new medications, and much, much more.

In Pharma Customer Experience, Sean McDade presents twenty powerful strategies, all easy to implement, that can turn pharma companies into exceptional customer-centric organizations.

About the Author

Sean McDade has been helping companies optimize customer experiences for over twenty years. An angel investor in the Philadelphia region, he is also the founder, CEO, and visionary of PeopleMetrics, a leading provider of experience management software and advisory services. Sean has worked with leading pharmaceutical and biotechnology companies including AstraZeneca, Sanofi, and Novartis. His first book, Listen or Die: 40 Lessons That Turn Customer Feedback into Gold, was an instant Amazon bestseller.

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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.

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