The Phoenix Encounter Method: Implementation Guide
Language: English
Published by McGraw Hill, 2021
- Softcover
- New

Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 18.48
Quantity: 3 available
Add to basketItem description from seller
Seller Inventory # CM-9781264266753
- Title
- The Phoenix Encounter Method: Implementation Guide
- Author
- Ian Woodward
- Publisher
- McGraw Hill
- Publication year
- 2021
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 1264266758
- ISBN 13
- 9781264266753
- Item weight
- 213 grams
In The Phoenix Encounter Method, a dream team of INSEAD professors together with the legendary Ram Charan and provided a radical new game plan for transforming any organization. It’s about figuratively “burning your business to the ground,” turning the upheaval to your advantage, and rising from the ashes stronger than ever. Their method isn’t conventional, and it can be daunting―but it works.
Now, the authors provide the play-by-play manual you need to implement their strategic thinking approach for maximum impact. Written in full alignment with the original book, The Phoenix Encounter Method Implementation Guide walks you through the three phases to create a future-ready organization:
Phoenix Seeking: confront old mindsets, identify new threats and opportunities, prepare for the Encounter battlefield to come.
Phoenix Burning: enter the battlefield of Extreme Attack and Horizon Defense, where you apply Encounter tools of Proactive Scanning and the rituals for Completely Opposite Viewpoints Debates, including Radical Ideation and the Separation Imperative to generate a wider set of options.
Phoenix Rising: turn battlefield insights into a Future-Facing Blueprint, as well as analysis, planning, and execution work.
Whether you’re a corporate leader, academic, consultant, or executive trainer, The Phoenix Encounter Method Implementation Guide provides everything you need to embrace the firestorm of change raging through today’s business world, to drive revenue, profits, and long-term sustainability.
"Synopsis" may belong to another edition of this title.
About the Author
V. “Paddy” Padmanabhan is Professor of Marketing and the Unilever Chaired Professor of Marketing at the INSEAD Asia campus. He is the Academic Director of the Emerging Markets Institute.
Sameer Hasija is Professor of Technology and Operations Management at INSEAD.
Ram Charan is a world-renowned business advisor, author, and speaker who has spent the past 35 years working with many of the leading CEOs and companies of our time. His work has appeared in Harvard Business Review, Fortune, BusinessWeek, Time, Chief Executive and USA TODAY.
Ram Charan is the coauthor of bestsellers Execution and Confronting Reality and the author of What the CEO Wants You to Know and 10 other books. A noted expert on business strategy, he has coached some of the world's most successful CEOs and helped companies like GE, Bank of America, Verizon, KLM, and Thomson shape and implement their strategic direction.
"About the title" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
Shipping rates from United Kingdom to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | US$ 4.49 | US$ 4.49 |
Payment methods
Store description
Specialty
Hardbacks, PaperbacksSeller's business information
Pbshop.co.uk
Unit 22 Horcott Industrial Estate, Horcott Road
Fairford, United Kingdom GL7 4BX
Terms of sale
Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.
Returns requested beyond this time will not be authorised.
Our team will provide full instructions on how to return your order and once received our returns department will process your refund.
Please note the cost to return any unwanted order to us is borne by the buyer.
Should your order arrive damaged, not as advertised or faulty, we must be advised of this within 14 days of delivery. Please contact us so we can find the best solution for you.
Our Customer Care Team can be contacted by emailing alborders@paperbackshop.co.uk, or by calling our UK Office on +441285 712 917. We are available 9:00am till 5:30pm GMT Monday to Friday.
Shipping terms
Orders are shipped from our UK warehouse. Delivery thereafter is between 4 and 14 business days. Please contact us if you have any queries about our services or products.