The hands-on playbook for transforming your business with today’s most radically effective leadership thinking

In The Phoenix Encounter Method, a dream team of INSEAD professors together with the legendary Ram Charan and pr

About the Authors

Ian C. Woodward is Director of INSEAD’s Advanced Management Program and lectures on a wide range of topics including strategic thinking and leadership communication.

V. “Paddy” Padmanabhan is Professor of Marketing and

Ram Charan is the coauthor of bestsellers Execution and Confronting Reality and the author of What the CEO Wants You to Know and 10 other books. A noted expert on business strategy, he has coached some of the world's most successful CEOs and helped companies like GE, Bank of America, Verizon, KLM, and Thomson shape and implement their strategic direction.

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