Photographer's Market Guide to Building Your Photography Business: Everything You Need to Know to Run a Successful Photography Business

Transforming your passion into a profitable business can be a challenge. Accomplished photographer Vik Orenstein provides the answers you need to build a successful photography business and turn your dreams into reality. Inside Photographer's Market Guide to Building Your Photography Business, Orenstein combines big-picture thinking with friendly, practical advice on business basics, including: 

• Carving out a niche
• Creating a marketing plan
• Pricing your work
• Building a clientele
• Networking
• Sustaining the creative fire

Also included are self-contained chapters devoted to specialty markets such as wedding, commercial, and nature photography. You'll find insightful interviews with industry experts as well as 20 assignments to inspire your business brain and recharge your creative batteries.

Vik Orenstein owns KidCapers Portraits, which she started from scratch fifteen years ago, and three Tiny Acorn Studios. Combined, they now gross more than $2 million per year. In 2004, Vik is launching a seminar on the business of photography, sponsored by Betterphoto.com. She lives in Minneapolis, Minnesota.