Photography Business Basics: A Professional Photographer's Guide to Financial Success

Why do some photographers succeed when others fail? It’s often because the successful ones know the Photography Business Basics…

Written with a friendly, conversational tone Photography Business Basics offers easy to read, practical advice using an innovative work-back plan that logically deconstructs a mountain of activities into manageable actions.

You’ll learn how to:

• Set your pricing in the simple and most effective way.
• Craft your sales funnel and construct a marketing plan based on marketing math.
• Use SEO strategies to improve your rankings and discover the only metric that matters.
• Plus much more!

Photography Business Basics is a resource for emerging, mid-career, and experienced photographers of all specialties interested in starting or making their own freelance business the best it can be.

Natasha Martinez has worked side-by-side with award-winning photographer Mark Maryanovich over the past decade. With a film industry marketing background, Natasha played a key role in helping Mark build and sustain a successful photography business. Her strategic approach to business development has been essential in navigating the competitive photography world, bringing Mark's artistry to a wider audience while ensuring long-term growth and success.

Award-winning photographer Mark Maryanovich is known for his striking portraits of music legends including Chris Cornell and Billy F. Gibbons. His work has been featured on album covers, in Rolling Stone magazine, and in campaigns for brands such as Gibson Guitars and Microsoft. Winner of two Canadian Country Music Awards for Recording Package of the Year, Mark's photography has been showcased in prestigious exhibitions, including at the esteemed Annenberg Space for Photography. Mark’s Images stand out with a unique quality that captures the raw essence and beauty of his subjects.