Photography in Mass Communication - a Shift or Decay?

Language: English

Published by GRIN Verlag Mrz 2017, 2017

3668412030 / 9783668412033

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -Scientific Essay from the year 2010 in the subject Communications - Mass Media, grade: --, University of Trnava (Mass Media Communication), course: Scientific Conference 2010, language: English, abstract: In a world saturated with images, recording remains the prime function of photography. Recording is informing, thus recording is news. The opposite of it, transforming, is creating new values, thus creating is art. There is adapting in between, which is marketing, i.e. commercial. News photography couples with the referential (informative) function, art photography with the poetic one, commercial with the conative (appellative). Photography as ubiquity means immense growth of the referential function, which in form of an interpersonal snowball makes people socialise and create networks. The context of our lives becomes public, opening the doors for mass marketing. In advertising, applying its appellative function, photography affects our lives and, to meet the needs of the seller, adapts reality. Referential, too, is getting appellative, resulting in reliability decay. This is coupled with creativity plunder. Art photography in part goes public, in part gives up poetic for referential. Boundaries overlap, the wheel of functions is turning. Is it a shift or is it decay 16 pp. Englisch. …

Seller Inventory # 9783668412033

Title
Photography in Mass Communication - a Shift or Decay?
Author
Michal Bukowski
Publisher
GRIN Verlag Mrz 2017
Publication year
2017
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3668412030
ISBN 13
9783668412033
Item weight
40 grams
Dimensions
210x148x2 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany