Physician Brand Rx (Paperback)

Scott Sigman

ISBN 10: 1544553609 / ISBN 13: 9781544553603

Published by Houndstooth Press, 2026

About this Item

Paperback. As a physician, your reputation already exists online. It is compiled by ratings, stray mentions, and outdated bios-and you don't control the edit. Physicians don't need to be louder to stand out. Instead, they need to be clearer about the problems they solve.In Physician Brand Rx, Dr. Scott Sigman and Matthew Ray Scott provide the tools and insight you need to develop your own digital brand. Learn how to create an individualized message based on your strengths and help potential patients and future colleagues see what differentiates you from your competitors. This is not a marketing book. It will not make you an influencer, but it will make you impossible to confuse with anyone else. Physician Brand Rx is a manual for physicians and surgeons who want to be found by the right patients and refuse to let anyone else write their story. Your online reputation already exists: ratings, stray mentions, outdated bios you don't control. Physician Brand Rx helps you build a clear digital brand that attracts the right patients and makes you unmistakable. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.

Seller Inventory # 9781544553603

Bibliographic Details

• Title: Physician Brand Rx (Paperback)
• Publisher: Houndstooth Press
• Publication Date: 2026
• Language: English
• ISBN 10: 1544553609
• ISBN 13: 9781544553603
• Binding: Paperback
• Condition: new

About this title

Synopsis

As a physician, your reputation already exists online. It is compiled by ratings, stray mentions, and outdated bios-and you don't control the edit.

Physicians don't need to be louder to stand out. Instead, they need to be clearer about the problems they solve.

In Physician Brand Rx, Dr. Scott Sigman and Matthew Ray Scott provide the tools and insight you need to develop your own digital brand. Learn how to create an individualized message based on your strengths and help potential patients and future colleagues see what differentiates you from your competitors.

This is not a marketing book. It will not make you an influencer, but it will make you impossible to confuse with anyone else. Physician Brand Rx is a manual for physicians and surgeons who want to be found by the right patients and refuse to let anyone else write their story.

About the Authors

Dr. Scott Sigman has championed his opioid-sparing orthopedic surgery from American operating rooms to remote Honduran clinics. He is a sports medicine surgeon, Chief Medical Officer of OrthoLazer Orthopedic Laser Centers, host of The Ortho Show and Smart Medicine podcasts, and a TEDx speaker.

Matthew Ray Scott once leapt from airplanes as a Captain in the 82nd Airborne Division and a Psychological Warfare Officer. He is a surgeon reputation architect, best-selling author, and founder of FEED, a healthcare brand agency named the Best Cause Agency by the American Marketing Association.