Pick a Lane: Growth strategy in a fast-changing world

In times of change, growth powers the winners. Even before COVID-19, markets were already facing disruption from insurgent brands and the $ scale of online growth which is fundamentally changing the retail landscape. Winners and losers are polarizing. Leaders must look beyond incremental P&L management to shape the next decade of value creation. It is time to act like founders and put business and team development at the front and center of strategy. Portfolio coverage, business model logic and the increased possibilities of technology all need reappraisal. Speed to market has new possibilities in an 'always on' omni-channel environment but fragmentation abounds and enduring strategy is key to cut-through. Success will come from increasing the consumer impact of your activity and outperforming in the winning customers and channels. Results can be enhanced by adoption of technology and digital disruption. Businesses will create value very differently to the last 20 years. Executives need to move from managing inputs and outputs to designing outcomes. This book introduces a practical framework for creating your new strategy, and covers orthodoxies that will need to be left behind in pursuit of new potential. The Author’s deep industry knowledge and experience working on hundreds of brands combine to create a thought provoking take on organic value creation. The book is deeply original and practical. It is designed for leaders that act and cultures that thrive on the power of building something.