Pineapple(Ananas comosus) business plan: Production, processing and marketing of organic pineapples

Conventional pineapple cultivation is contributing to rapid soil degradation on bar land in southern Benin. To counter this degradation of soil fertility, initiatives combined with international market demands have been developed to introduce organic pineapple. Despite its expansion, Beninese organic pineapple is struggling to find a place on the international market. There is a growing lack of motivation among growers, a reduction in the area sown, a switch by organic growers to conventional pineapple and the closure of certain pineapple processing units.The most decisive factors for the development of this value chain in the face of ever-increasing demand for organic products on the international market, especially in Europe, are: promotion of the organic pineapple value chain, capacity-building for players at different levels, access to strategic information (commercial information, information on materials), the drawing-up of business plans and their financing.