Pink Goldfish Workbook: How to Implement Pink Goldfish Strategy in Your Organization

Phelps, Stan/ Rendall, David

ISBN 10: 1952234034 / ISBN 13: 9781952234033

Published by 9 INCH Marketing, 2020

About this Item

79 pages. 11.00x8.50x0.18 inches. In Stock.

Seller Inventory # zk1952234034

Bibliographic Details

• Title: Pink Goldfish Workbook: How to Implement Pink Goldfish Strategy in Your Organization
• Publisher: 9 INCH Marketing
• Publication Date: 2020
• Language: English
• ISBN 10: 1952234034
• ISBN 13: 9781952234033
• Binding: Paperback
• Condition: Brand New
• Weight: 0.26 kilograms

About this title

Synopsis

Ready to Stand Out in a Sea of Sameness? Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 250 case studies, this Pink Goldfish Workbook provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them. We examine the concept of being F.L.A.W.S.O.M. This is the idea of embracing your flaws. You can succeed because of your flaws, not despite of them. We use F.L.A.W.S.O.M. as our acronym for the seven types of pink goldfish. We share our flaunting matrix and each pink type: Flaunting, Lopsiding, Antagonizing, Withholding, Swerving, Opposing, and Micro-weirding. This workbook points out the ways to stand out by doing more of what makes you weird and less of what makes you normal in business.