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Bibliographic Details

Title: Pink Think: Becoming a Woman in Many Uneasy Lessons
Publisher: W. W. Norton & Company
Publication Date: 2002
Language: English
ISBN 10: 0393323544
ISBN 13: 9780393323542
Binding: Soft cover
Condition: Good

About this title

Synopsis

From board games to beauty pageants, a smart, witty, pop-culture history of the perilous path to achieving the feminine ideal.

Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman. Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era ―from kitschy board games and lunch boxes to outdated advice books and health pamphlets―and reminds us how media messages have long endeavored to shape women's behavior and self-image, with varying degrees of success. Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now. 8 pages of color, 45 black-and-white illustrations.

About the Author

Lynn Peril is the author of Pink Think, College Girls, and Swimming in the Steno Pool. Her column, The Museum of Femoribilia, appears in BUST magazine. She lives in Oakland, California.

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More Than Words (MTW) is a social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a business. By working as a team to manage their own retail and online used book business, caf�, and community space, youth develop the employment skills, leadership, and self-confidence they need to successfully transition to adulthood.

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