Rolandinho e Bruno Bock compartilham, por meio do relato de suas hist�rias, os trope�os e acertos que levaram o Pipocando a alcan�ar marcas incr�veis - 140 milh�es de visualiza��es e mais de 1,7 milh�o de inscritos, transformando-o no maior canal de cinema da Am�rica Latina - desde a cria��o dos primeiros projetos fracassados at� o desafio de gerenciar e motivar uma equipe competente.Recheado de segredos, experi�ncias e hist�rias hil�rias, este livro pretende mostrar que o sucesso vem, na maioria das vezes, para quem tem coragem e disposi��o de sobra - claro, se voc� tiver caf�, tamb�m ajuda.

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