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Bibliographic Details

Title: Pitch Anything: An Innovative Method For Presenting, Persuading, And Winning The Deal
Publisher: McGraw-Hill
Publication Date: 2011
Language: English
ISBN 10: 0071752854
ISBN 13: 9780071752855
Binding: Paperback
Edition: International Edition
Condition: NEW
Weight: 0.4 kilograms

About this title

Synopsis

About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one of a kind method to raise more than $400 million and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn't an art it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process.

Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision

One truly great pitch can improve your career, make you a lot of money and even change your life. Success is dependent on the method you use, not how hard you try. "Better method, more money," Klaff says. "Much better method, much more money." Klaff is the best in the business because his method is much better than anyone else's. And now it's yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience and you'll have more funding and support than you ever thought possible.

About the Author

Oren Klaff is a seasoned capital markets professional with over 20 years of experience in the private financial markets, structuring private debt and equity offerings, exceeding 10 figures. As the founder of Intersection Capital, Mr. Klaff has assisted in multiple capital markets transactions, and led engagements for assumption-driven financial modeling.
He currently serves as the CEO of Intersection Capital, and serves as interim management and on the board of OK Stone Engineering. Oren has spoken to audiences at Google, Publicis, Xerox, INC Magazine, Advertising Age, Symantec, Veritas, XPrize, Fund Launch and many more. With 20+ years of experience as an investment banker, he is focused on raising capital, and structuring complex sell-side deals.

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